Customer experience: The importance of being human

Above N Beyond Founder Vivek Subramaniam writes in YourStory about the importance of the ‘human experience’ in any business relationship. In a world where business results are often measured using cold, hard numbers, the human angle or the experience we go through seems to be progressively diminishing.There is no point having all the intelligence at play if you don’t want to pick the client’s call or the client does not want to deal with you. There is no point in predictive analytics of knowing when someone will quit if there is no professional relationship at play.